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Let's shop at The Tsukiji Outer Market "JOGAI"

Fresh and Frozen Fishes

and Shellfishes

You are sure to find any seafood produce you are looking for, both fresh as in sashimi (raw fish) and frozen. There are many specialty stores for tuna but make sure to look around for other delicious seasonal catch of the day! Frozen crabs, shrimps and scallops are very popular and available throughout the year.



"Himono" is a traditional salting and drying process used to preserve fish for up to a year. The process helps concentrate the umami flavor or tastiness of the fish. Dried fish have been exported to China for a few hundred years, making their way into Chinese cuisine. Even now, dried salmon, scallops and squids are popular overseas.


and Oden(おでん)

"Nerimono" refers to any food that is made of cooked, ground fish and seasoning. Some examples of nerimono are Satsuma age (pronounced Satsuma a-ge), kamaboko, chikuwa, hampen and tsumire. A very popular dish in Japan called "Oden" is made by adding nerimono to a warm broth. Give nerimono and oden a try, they are sure to delight your palate.



Wholesale stores in the Outer Market also cater to high-end, gourmet Japanese style restaurants. Delicacies, known in Japan as "chinmi," are readily available here. The three best known chinmi are salt pickled sea urchin roe (uni), salt pickled mullet roe (karasumi) and pickled sea cucumber guts (konowata). Yes, they can be rather expensive but well worth the price for the epicurean in you!



Japanese pickles are called "tsukemono" and are perfect accompaniment to a bowl of rice. Some examples of pickled vegetables are daikon radishes, turnips, cucumbers, eggplants and burdock roots. There are several different pickling processes including salt, miso (soy bean paste), soy sauce, vinegar, rice bran and sake kasu (sake lees). You may be pleasantly surprised by the sheer variety and the vivid colors of these delectable side dishes.



"Tsukudani" is an excellent way to preserve small fish, shellfish, and seaweed, which is made by simmering the ingredients in soy sauce, mirin and sugar. Due to its rich flavor, tsukudani has been loved by the Japanese as a perfect side dish since the time of Edo period. In the Tsukiji Outer Market, many kinds of tsukudani are sold, so stop by and sample a few!



"Tamagoyaki" is a Japanese style omelet made by rolling together layers of cooked egg in a rectangular pan. Sweet tamagoyaki is used for sushi and as delightful morsels in bento boxes. There are several specialty stores in the Tsukiji Outer Market, so make sure to give them a try. Tamagoyaki will keep for several days when refrigerated, so please remember to keep it cold.

Frozen Products

A variety of frozen meats, fishes and vegetables can be found at the Tsukiji Outer Market. Also, ready-made, frozen dishes are sold for your convenience.

Seasonings and

Processed Foods

A variety of seasonings and processed foods line the shelves of the Japanese markets. Chinese, western, and ethnic seasonings and processed foods are available in household size and bulk restaurant size. Spice up your life and bring colors to your table by trying out new seasonings today.

Nori(海苔/のり)Ocha(お茶/ おちゃ)and other dried products

"Nori," or Japanese lavers, are 'best friends' with rice as evidenced by sushi rolls and rice balls called "onigiri." Nori is a seaweed that has been laid out in the sun in thin sheets to dry. It is a necessary staple to the Japanese diet along with "Ocha," or Japanese tea. Unlike oolong tea and black tea, green tea is unfermented tea leaves. "Kambutsu," or dried products, refers to beans, seaweed, etc. All of these products make excellent souvenir gifts.

Meat, Poultry and Eggs

There is more to the Tsukiji Outer Market than fish--beef, pork, chicken and fresh eggs! Tender, juicy, marbled beef bearing brand names of their origin are showcased along with meats from overseas. Some countries have strict restrictions in terms of taking into country any meat products, so please check your local customs regulations before making a purchase.

Fruits and Vegetables

Fresh seasonal fruits and vegetables are available all year round. Some of them are unique to Japan and are used in traditional Japanese cuisine. The fruit and vegetable stands are the first to signal the arrival of a new season. We highly recommend that you try some while in Japan. Since every country has different customs regulations, please check in advance as to what you are allowed to take back home.

Dried Bonito Flakes


Katsuobushi" is dried bonito flakes used to make "dashi" (clear fish stock) which is the most essential ingredient in Japanese cuisine. Bonitos go through a rigorous process of boiling, smoking, fermenting and drying. Bonitos stopped at the process of smoking are called "Arabushi" and the ones stopped at the fermenting step are called "Karebushi." Bonito flakes are rich in Vitamin-Bs and inosinic acid which is the source of the umami flavor.

Grains, Cereals and Beans

Millet and wheat are popular cereals in Japan. One of the favorite and easiest ways to incorporate cereals in your diet is to mix them with rice, and let the rice cooker do the job! (Stove top cooking will work just as well.) You will also find various kinds of beans: azuki, soy beans, black beans, white kidney beans, and so on. Both cereals and beans are high in fiber and nutrition and are being recognized for their health benefits. Try them out for yourself.

Cooking Utensils

and Kitchenware

Japanese have been using natural materials such as wood and bamboo for making cooking utensils. The look is simple, yet they are really strong, long-lasting, and easy to hold and use. The Outer Market retails both traditional Japanese kitchenware and trendy, innovative utensils. Spruce up your kitchen with elegantly designed and yet highly functional kitchen tools.


The most essential tool of any cook is by far, a knife. There are many kinds of knives available at the Tsukiji Outer Market-- in every size and color, so to speak: ones to fillet large fish such as tunas; ones to fillet smaller fish such as mackerels and flounders; ones for sashimi; and many other specialty and household knives. The shine and gleam from professional chefs'knives reflect the pride in their work. When proper care is taken, these knives can last for decades.

Japanese Style Bowls

and Dishware

Just as kimono accentuates the beauty of a woman, Japanese bowls and dishware play a major role in enhancing the presentation of a meal. There is an emphasis on "pleasing the eye before the palate," and the Japanese have elevated this concept to an art form. A wide selection of beautiful bowls and dishware in every size, color and season awaits you. They will serve as a happy reminder of a wonderful trip to the Tsukiji Outer Market!


and Packaging Goods

The Japanese have long appreciated the beauty of paper and wood. Japan is a culture of "origami"--the art of paper folding. This art has percolated into everyday life leading to unique and beautiful ways of wrapping and packaging. Many paper and wood products such as wooden chopsticks, colorful place mats, and plates can be found throughout the Tsukiji Outer Market.

Sushi and Raw Fish Don

The Tsukiji Outer Market is a home to many sushi shops and restaurants. There are several traditional sushi restaurants serving sashimi (raw fish) and sushi (nigiri). One way to enjoy a tasty raw fish at a very reasonable price is to give "Donburi,"or in short, Don, a try. Raw Fish Don consists of a bowl of hot cooked rice with raw fish of your choice. When in doubt as to what to do, just watch the guy sitting near you and follow his every move!

Eateries, Tea Rooms

and Coffee Shops

Take a break from shopping and sightseeing by stepping into any one of the following: ramen shops, soba and udon shops, tea rooms and coffee shops. You may have to wait in line, but it does move quickly. After you catch your breath, walk through the crowds and experience the hustle bustle of Japan's culinary center.


In addition to shops and restaurants, there are hotel accommodations, tour guide companies and package delivery services (takuhaibin) in the Tsukiji District.